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Store DescriptionMEET ZARA In 2011, Zara opened its first store in South Africa. Zara currently operates seven stores in the country (including Eastgate Shopping Centre), all showcasing the brand’s unique approach to a demanding fashion-conscious audience. Currently Zara has more than 1,900 stores located across all five continents. The brand’s customer-centric approach to business has resulted in a strategy focused on making the point-of-sale the cornerstone of its customer relations. Store location, store image, high-impact shop windows, interior design and customer service remain its most important communication tools. Zara opens a 2500sqm store in Eastgate Shopping Centre to continue to instill the brand’s latest image. The store’s interior design highlights the importance of creating a minimalist and beautiful environment for customers to experience the Zara brand. The essence of the new store image can be summed up in four words: beauty, clarity, functionality and sustainability. These four principles are clearly expressed in Johannesburg, a store which warmly invites the customer to explore fashion by interacting with the merchandise in a gorgeous store environment.
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