Zara opened its first store in South Africa. Zara currently operates seven stores in the country (including Eastgate Shopping Centre), all showcasing the brand’s unique approach to a demanding fashion-conscious audience.
Zara opens a 2500sqm store in Eastgate Shopping Centre to continue to instill the brands latest image. The store’s interior design highlights the importance of creating a minimalist and beautiful environment for customers to experience the Zara brand. The essence of the new store image can be summed up in four words: beauty, clarity, functionality and sustainability. These four principles are clearly expressed in Johannesburg, a store which warmly invites the customer to explore fashion by interacting with the merchandise in a gorgeous store environment.