Our #BETHECHANGE Movement Has Begun

The retail shopping landscape at Eastgate Shopping Centre takes on a more sustainable new look and focus from 1 January 2020, when single-use plastic bags are phased out with the sole aim to eradicate its presence entirely from our daily lives. And as with everything new, the change begins with us, and while change is at times unnerving, it’s always a lot more accessible and possible when we work together as a community.

Across all our social media channels, activations and collaterals, you’ve been seeing the #BeTheChange hashtag, but it’s more than just a hashtag to note, its aim is to educate and inspire a change in attitude towards making a meaningful difference to preserving the environment for future generations.

The goal of playing a significant role in removing single-use plastics out of landfills has given rise to the implementation of a policy which sees the removal of plastic straws and non-biodegradable balloons, as well as replacing single-use plastic shopping bags with sustainable alternatives by 1 January 2020.

“We need to stop acting as though we can buy ourselves out of the climate crisis, or that we can wait for someone else to do it – we need to believe that what we do matters. That’s the importance of our individual actions. It’s not that our mall composting or our no plastic bag policy will empty landfills of food waste, it is about the changed minds and hearts that may spark positive action so that we could meaningfully make a positive difference on purpose,” says Amelia Beattie, Chief Executive of Liberty Two Degrees.

L2D malls are ecosystems that provide enabling environments for some of the world’s most iconic and most demanding brands, L2D therefore understands that partnerships with stakeholders is crucial in accelerating climate positive impact.

This is just the beginning of L2D’s “Be The Change” movement: 2020 is set for both small and big changes with full execution of the campaign, alongside a line-up of sustainability events and other marketing and operational related features giving life to this pressing initiative.

Lead the Change. Be the Change. See the Difference.

All-Things Organic

 

Launched in partnership with Ichthys Aquaponics – one of the first and most influential aquaponic companies in the world – Eastgate Shopping Centre’s Aquaponic Farm District is the first of its kind for shopping centres across Africa. Located on our rooftop outside Entrance 10, it can be easily accessed from the rooftop entrance off Nicol Road. So, if it’s 100% natural and fresh produce at the source that you’re after, head over to our rooftop and shop.

Sustainability at Eastgate

Be The Change and follow Eastgate and their sustainability initiatives here. Here’s how Eastgate is making a positive contribution to phase out single-use plastics.

Category: Blog