New Value Hub Opens as Eastgate

Eastgate shopping centre welcomes HiFi Corp, PEP, PEP Home as well as the biggest Game Liquor in the country, creating a new value focussed section in mall

Johannesburg, 23 June 2022: The Eastgate shopping centre in Johannesburg has long been loved for its diverse array of over 200 stores and its ability to adapt to the dynamic retail marketplace. Now, a new value focussed hub is being created near lower level entrance three, in order to cater to changing shopper needs.

The formation of this section started in 2021 with the opening of a 3000sqm large Value Co in August, introducing a new layer of value-driven retail to the centre. From the end of June 2022, four new tenants will occupy a further 4 631m2 in this area, ensuring that Eastgate is well placed to continue to play a meaningful role in the lives of its clientele.

Following the recent opening of HiFi Corp, the centre is proud to welcome PEP and PEP Home with the exciting relocation of Game Liquor into a portion of the current Game store, providing shoppers with even more variety.

Popular HiFi Corp is well known for being at the forefront of electronics, homeware and appliances in South Africa with the widest selection at excellent prices. The new store will create a compelling destination for Eastgate shoppers to access their sought-after offering.

Operating more than 2 400 stores in the country, PEP is the single biggest brand retailer in South Africa. This remarkable outlet makes it possible for people to enjoy quality apparel on a very small budget. Additional to its clothing and footwear offerings, the PEP store at Eastgate will also offer cellular products, airtime and a range of other services such funeral insurance, money transfers and bill payments.

Eastgate’s PEP Home will be a stand-alone home-wear store providing shoppers with affordable, quality products such as kitchen items, linen, curtains, furniture and home accessories. A relatively new concept in the country, PEP Home offers distinctive items that help make any house a home, with both visual appeal and comfort.

When Game Liquor relocates into portion of Game Eastgate, it will be the biggest of its kind in the country, with an unrivalled selection of alcoholic and non-alcoholic beverages. Also a rising star on the retail landscape, Game Liquor provides incredible variety, matched by competitive pricing and regular special offers.

“It is important to us that we adapt to the changing needs of our shoppers and provide a retail experience that suits their lifestyles” said Mike Rodel, Asset Management Executive, Liberty2Degrees for Eastgate Shopping Centre. “We believe that this section of the centre will soon become a popular area for visitor to the centre, with an excellent mix of value-driven retailers and superb product ranges,” he added.

For further enquiries about Eastgate Shopping Centre and its tenants, visit