Shopping with heart takes on a whole new fashionable meaning with Cotton On’s on-trend better cotton denims and tees range. In February 2020, Cotton On launched a sustainable product range for their basics and denim collections. Produced by turning discarded textiles into cotton yarn, this new initiative is helping divert waste from landfills to create a better world.
The wardrobe staples, the basics, the essentials. Call them whatever you like. There is nothing like the classic blue jeans and white tee combo. These everyday style heroes are some of Cotton On’s biggest sellers, thanks to their versatility and comfort factor.
Now, you can rest assured that your favourite basics are environmentally conscious, too, as Cotton On joins the Better Cotton Initiative (BCI) to minimise waste and eradicate worker exploitation.
What Is The Better Cotton Initiative?
BCI is a non-profit organisation working towards sustainability in the fashion industry by encouraging top retailers to source their cotton only from sustainable resources, using eco-friendly dyes and chemicals and avoiding water wastage in the production of their clothes. BCI also advocates for fair workers’ rights and sustainable farming practices.
Cotton On’s Contribution
Cotton On’s everyday jeans and t-shirt range is now 100% sustainably sourced from the Kenyan Cotton Program, supporting the livelihoods of local farmers and minimising wastage of precious resources. Cotton On is also making a change by using recycled cotton to produce their must-have essentials. This recycled cotton generally comes from two main sources:
1. Pre-consumer waste, such as scraps and leftovers created by yarn and fabric by-products.
2. Post-consumer waste, such as used clothing and upholstery.
So, come and join Cotton On at Eastgate Shopping Centre in saving the planet by looking for sustainable ways to be fashionable!