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011 622 1234/5

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Store Description

A Celebration of Craftsmaship 
PRIMI first shot to fame in 1999 and brought a taste of ‘the old country’ into a vibrant URBAN context. Customers can still today expect nothing short of PRIMI’s punchy flavour, Mediterranean-inspired wholesome food and an unpretentious eating experience. 
As a PRIMI spokesperson explains “in the pursuit of taste, at PRIMI we always acknowledge ingredients, making them the lead players with our focus on unleashing their true potential. Using the right cooking technique paired with perfect timing, and the simple addition of natural seasoning brings flavours to the forefront. By having keen knowledge of prime ingredients and the traditional art of releasing flavour, we strive to create real taste without artificial distractions.” 

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